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Marty Miller http://www.yardcarddirectory.com/
Showing posts with label Lawn Display Business. Show all posts
Showing posts with label Lawn Display Business. Show all posts
Monday, June 20, 2011
Sunday, July 25, 2010
Features & Benefits of Your Business
BENEFITS and FEATURES of your Lawn Display Business
Make sure your website & marketing materials contain Benefits more than Features. What is the difference between benefits and features? Features are a description of your product-- (ie) 5-6 ft. colorful Yard Signs, Personalized message sign, 30-40 pink flamingos, many critters or props from which to choose.
Benefits would be-- what is the benefit to your customer in using your business? (ie) "Make a friend happy with a unique early morning surprise", "Let the whole neighborhood know of your Graduate's Big Day!”,“Surprise a new Mom with a Stork in the Yard” Announce the New Baby” “Celebrate that BIG birthday with a Yard Card”
People are more interested in the benefit to them & the recipient than a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people!
"A simple act of kindness has a beauty of it’s own".
Hope your summer is going well!
Marty Miller www.lawnexpressions.com/ www.yardcarddirectory.com/
Make sure your website & marketing materials contain Benefits more than Features. What is the difference between benefits and features? Features are a description of your product-- (ie) 5-6 ft. colorful Yard Signs, Personalized message sign, 30-40 pink flamingos, many critters or props from which to choose.
Benefits would be-- what is the benefit to your customer in using your business? (ie) "Make a friend happy with a unique early morning surprise", "Let the whole neighborhood know of your Graduate's Big Day!”,“Surprise a new Mom with a Stork in the Yard” Announce the New Baby” “Celebrate that BIG birthday with a Yard Card”
People are more interested in the benefit to them & the recipient than a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people!
"A simple act of kindness has a beauty of it’s own".
Hope your summer is going well!
Marty Miller www.lawnexpressions.com/ www.yardcarddirectory.com/
Sunday, November 15, 2009
MOMMY & YARD CARD BUSINESS BLOG
Since I believe it is important to have others in this type of business blog about their situations in running a business, Jane Dixon of www.phoenixstorks.com has written about combining Motherhood and her Yard Display Business. She is a Member of www.yardcarddirectory.com/. THANKS Jane! Marty
As the owner of a Lawn Greeting business, and a mother of 3 small children, I often get asked how I run the business around my young family. That's the beauty of this business, you can choose to run it in a way that works for your situation.
For us, since my children are all under 7, and only 1 is in school full-time, we choose to do all of our deliveries and pickups during the evening and night hours. Stork and baby displays are put up with my husband's help after he comes home from work, and bringing all 3 kids with us in the Minivan. The surprise displays I do myself, in the middle of the night after the kids and my husband are asleep. I need to be back home by 4:00 am so that my husband can get to work on time, so on busy nights I may ask my sister to help with the setups.
Currently, we are comfortable with the amount of income the business is making at this time. Most of our customers find us through the web, either our website or one of the directories and of course we have alot of repeat clients. When our family is older, and all my kids are in school, I plan on ramping up the business with additional advertising and joint-venture partnerships with other local businesses that target the same markets I do.
Jane Dixon
http://www.phoenixstorks.com/
As the owner of a Lawn Greeting business, and a mother of 3 small children, I often get asked how I run the business around my young family. That's the beauty of this business, you can choose to run it in a way that works for your situation.
For us, since my children are all under 7, and only 1 is in school full-time, we choose to do all of our deliveries and pickups during the evening and night hours. Stork and baby displays are put up with my husband's help after he comes home from work, and bringing all 3 kids with us in the Minivan. The surprise displays I do myself, in the middle of the night after the kids and my husband are asleep. I need to be back home by 4:00 am so that my husband can get to work on time, so on busy nights I may ask my sister to help with the setups.
Currently, we are comfortable with the amount of income the business is making at this time. Most of our customers find us through the web, either our website or one of the directories and of course we have alot of repeat clients. When our family is older, and all my kids are in school, I plan on ramping up the business with additional advertising and joint-venture partnerships with other local businesses that target the same markets I do.
Jane Dixon
http://www.phoenixstorks.com/
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