ADVERTISING and MARKETING YOUR BUSINESS
"You can’t be a success in any business without believing it is the greatest business in the world. You have to put your heart in the business and the business in your heart." Thomas Watson, Sr
Summer is a GREAT time to market your business. Advertising and Marketing are two different ways of promoting your business, along with Networking.
Advertising is things like is usually done in: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising and marketing, particularly if you are present at the event "marketing" your product or services.
Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums and Advisory Boards. (small group of business people who share Accomplishmetnsanother subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.
The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the Internet, rather than phone books or print media. However there is still a segment of society that do not use the Internet and rely on Print media.
The best advise is to try different ways of advertising and marketing and find which works best for you and your particular business.
Marty Miller, Business Owner, Entrepreneur http://www.lawnexpressions.com/ www.yardcarddirectory.com/
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