BENEFITS and FEATURES of your Lawn Display Business
Make sure your website & marketing materials contain Benefits more than Features. What is the difference between benefits and features? Features are a description of your product-- (ie) 5-6 ft. colorful Yard Signs, Personalized message sign, 30-40 pink flamingos, many critters or props from which to choose.
Benefits would be-- what is the benefit to your customer in using your business? (ie) "Make a friend happy with a unique early morning surprise", "Let the whole neighborhood know of your Graduate's Big Day!”,“Surprise a new Mom with a Stork in the Yard” Announce the New Baby” “Celebrate that BIG birthday with a Yard Card”
People are more interested in the benefit to them & the recipient than a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people!
"A simple act of kindness has a beauty of it’s own".
Hope your summer is going well!
Marty Miller www.lawnexpressions.com/ www.yardcarddirectory.com/
Fascinating and useful read,nice and informative article about the home business.
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