Wednesday, November 10, 2010

THANKSGIVING DAY 2010

Thanksgiving is a special time to gather with family and friends and share memories. As with many families, we always have each person at the table, including children, say something for which they are thankful.
 An excellent website having to do with the origin of Thanksgiving, traditions, recipes, stories & jokes is www.thanksgiving-day.org/  Great website!  For the Thanksgiving story visit http://www.2020tech.com/thanks/ 

I would like to do a little "Turkey Talk" regarding turkey preparation. Although this has nothing to do with the Yard Card-Lawn Display Industry--cooking is another passion of mine. Proper cooking of a turkey is imperative if you do not wish to spend the evening or the next day in the ER with food poisoning.

1. Cook a fresh turkey within 3 days.
2. Thaw a turkey in a refrigerator or for quicker thawing use a chest cooler with ice or frozen cold packs. (It should be started in the fridge about 4 days ahead of the day you wish to cook it and spend no more than 2 days in a COLD cooler.)
3. Do NOT thaw a turkey at room temp as bacteria will grow.
4. If you stuff your turkey, place an unpeeled apple in the opening rather than sewing it closed. The dressing will pick up a nice apple flavor and the apple will absorb extra grease. (APPLE NOT EDIBLE--altho' it WILL lookl like a baked apple, after removing from turkey)
5. I rub the turkey with mayonaise and salt and pepper it. After putting in a roasting pan, I tent the turkey with aluminum foil and place it in a 425 degree oven for 1/2-1 hr., depending on size of turkey. I then turn it down to 325 degrees for the duration.
6. I remove the foil about 1-2 hrs. before I think it is done. It will brown the skin.
7. DO NOT overcook or undercook a turkey. If it does not have a pop-up timer or meat thermometer, move the turkey leg back & forth to see if it is a little loose.
Then cut into the breast mid turkey--you do not want to see pink meat.

"We may give without loving, but we cannot love without giving." author unknown

Have a good Thankful Holiday! Marty Miller

For those looking for yard cards or lawn displays for special occasions during the Holidays please find companies listed at www.yardcarddirectory.com/

Monday, October 25, 2010

BUSINESS ATTITUDE IN THE FALL MONTHS

With Fall here and cooler weather starting in many states, it is sometimes difficult to keep up the good attitude. In the Yard Card & Lawn Display business, in many areas of the country, rain and snowstorms are in the near future.  It may not seem as fun putting up a Yard Display either early in the morning or late at night, both with more cold and physical discomfort than the rest of the day. It is important to keep in mind how happy the recipient of your display will be when they see your work!  A new mother coming home from the hospital with her baby sees the STORK in the yard and it brings her a smile.  A person who has a birthday comes out to get their newspaper and sees a "Happy Birthday Sign" knows someone cares!

Attitude is most important.  It is more important than circumstances. Each day we have a choice regarding our attitude for the day or the day's work.  We cannot change the inevitable, but we can change our attitude towards it.  It is a small percentage as to what happens to us in relation to how we view, handle or react to what is happening. Put a smile on your face, meet the day with gratitude and caring and you will be happier doing your job.

If you have ideas regarding the Yard Card Business during the colder months, please share them below in the "comments" section. 

FIND a Yard Card or Lawn Display company near you.  www.yardcarddirectory.com/

"Cheerfulness is the atmosphere under which all things thrive" Jean Paul Richter
"Wherever you go, no matter what the weather, always bring your own sunshine." ~Anthony J. D'Angelo, The College Blue Book


Enjoy the beauty of the Fall!

Marty Miller   http://www.yardcarddirectory.com/     www.lawnexpressions.com/

Tuesday, October 12, 2010

Marketing and Advertisng you Fall Business

ADVERTISING and MARKETING YOUR BUSINESS

Advertising and Marketing are two different ways of promoting your business.

Advertising is things like print media: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising & marketing particularly if you are present at the event "marketing" your product or services.

Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums & Advisory Boards. (another subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.

The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the internet, rather than phone books. The best advise is to try different ways of getting your business noticed.
http://www.lawnexpressions.com/     www.yardcarddirectory.com/

"You are never fully dressed until you wear a smile!"

Have a successful FALL and read some of the previous blogs!
   Marty Miller

Wednesday, September 22, 2010

HALLOWEEN YARD SIGN KIT

HALLOWEEN Yard GHOSTS and MORE

Patterns Include: 23 " GHOST, 23" TOMBSTONE, 15" Ghost Crossing Sign (point to sidewalk), small designs for Bat, Cat, Trick or Treat Bag, Ghost with pumpkin and baby ghost.
                               FUN and EASY to Make!
  Instructions and colored photos of extra sample Ghosts included.

$18--Includes shipping  ORDER
Your Kit will be sent within 2 days of order receipt.
Visa and MC are accepted. Questions: call Marty at 303-979-6551 (owner of Lawn Expressions, CO)

Monday, September 20, 2010

START A YARD CARD BUSINESS


The Yard Card Business is a great venue. Questions you should think about before starting a this type of business:
       * Do I have a large enough vehicle to carry signs or yard display items?
       * Am I willing to deliver the signs/displays after dark or early morning?
       * Do I want to make signs from a start-up Kit or do I want to use the pre-made or plastic props?
       * Do I have artistic ability and would I like to paint signs?      
       * Do I have a plan to market, network or advertise my business?

       * Am I good at speaking to people on the phone?
       * Do I have a computer? Email?
       * Can I keep good business records?

If you can answer “Yes” to these questions than this may be the business for you.

If you enjoy celebrations this is a great “social expressions” business. If you have a young family, having a business like this helps teach children about responsiblity and advantages of being your own boss. Having a business is a great teacher and motivator for children & they usually love to help. (Depending on your  children’s ages you might not want younger ones actually doing the sign painting—you might end of with something you don’t want. (smile).

It is a fun business and a way to make a little extra money.

One of the places to look for a reputable company that is selling start-up Kits or Franchises is Yard Card Start-ups   These companies had to apply and be approved by Entrepreneur Magazine. I sell a Start up KIT which is detailed on www.yardcards-business.com/ and is on
Entrepreneur.com website.

" Although no one can go back in time and make a brand-new start,
anyone can start from now and make a brand-new ending." Author unknown

Get your new Business started and be prepared for a Great Spring!

Marty Miller www.lawnexpressions.com/

Tuesday, August 10, 2010

Copyrighting your Designs or Artwork

When we spend the time to create our own designs, we want to make sure that they stay our own and are not copied by others. It is important in the Yard Card Business to copyright your designs. I have given some information below, regarding copyright process and laws.

COPYRIGHT LAWS (resource)   www.copyright.gov/   The following are exact excerpts from the Copyright Publication. This is a very large document, so I will summarize and you can go to the site for more information. What is Copyright: Copyright is a form of protection provided by the laws of the United States to authors of "original works of authorship, "including literary, dramatic, musical, artistic, and certain intellectual works.

How to secure Copyright: The way in which copyright is secured is frequently misunderstood. No publication or registration or other action in the Copyright Office is required to secure copyright. Copyright is secured automatically when the work is created. The use of copyright notice is the responsibility of the copyright owner and does not require advance permission from, or registration with the Copyright Office.

Form of notice for Visually Perceptible Copies

The notice for visually perceptible copies should contain the following three elements:
1. The symbol for copyright (the letter C in a circle), or the word "Copyright", or the abbreviation "Copr"
2. The year of first publication of the work. (there is more description here about different types of materials in the publication)

3. The name of the owner of copyright in the work or an abbreviation by which the name can be recognized, or generally known alternative designation of the owner. (company name)

SO here is what I do: *Each pencil design that I make is dated. *When the design is made into a sign, I date the sign with the same month/year as the original design. With the copyright symbol on the FRONT of the sign so that it is large enough to see.*I take a dated photo of the sign and attach it to the original design. With the above info. displayed you have exclusive rights to the designs & may take legal action if your designs are copied in any form.

If you have comments regarding "copyright" of your materials, please be sure to comment.

JOIN THE YARD CARD DIRECTORY for GREAT VISABILITY!

Sincerely,
Marty Miller http://www.lawnexpressions.com/  www.yardcarddirectory.com/
"Your outcome has much to do with your attitude" author unknown

Friday, August 6, 2010

ETIQUETTE in responding to EMAILS and PHONE CALLS

ANSWERING EMAILS & PHONE CALLS, PROMPTLY

Not geting a prompt response to a phone call or email is probably the # 1 complaint among customers; when it comes to Customer Service. I have experienced this "lack of response", even with Companies within this industry. I send emails requesting an answer and do not hear back. Sometimes there may be a valid reason, but without that information you waste your time trying to contact the person or company. I consider it my "Pet Peeve" in business.

Communication is one of the most important parts of any business and the old saying applies here.  "Do unto others as you would want them to do unto you". PLEASE RESPOND to other companies and customers in a timely manner.

Since so much is done via email or mobile devices, we sometimes do not realize the value of a personal phone call.

From "Business Quotes"  "Anyone who thinks the customer isn't important should try doing without them"


Enjoy the remainder of your summer!

Sincerely,

Marty Miller,  www.lawnexpressions.com/   www.yardcarddirectory.com/

Sunday, July 25, 2010

Features & Benefits of Your Business

BENEFITS and FEATURES of your Lawn Display Business


Make sure your website & marketing materials contain Benefits more than Features. What is the difference between benefits and features? Features are a description of your product-- (ie) 5-6 ft. colorful Yard Signs, Personalized message sign, 30-40 pink flamingos, many critters or props from which to choose.

Benefits would be-- what is the benefit to your customer in using your business? (ie) "Make a friend happy with a unique early morning surprise", "Let the whole neighborhood know of your Graduate's Big Day!”,“Surprise a new Mom with a Stork in the Yard” Announce the New Baby” “Celebrate that BIG birthday with a Yard Card”

People are more interested in the benefit to them & the recipient than a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people!

"A simple act of kindness has a beauty of it’s own".

Hope your summer is going well!

Marty Miller   www.lawnexpressions.com/  www.yardcarddirectory.com/

Monday, July 12, 2010

Preparing a BUSINESS PLAN

BUSINESS PLAN:

Do YOU have a Business Plan? Although there is SO much on this issue, I am taking quotes from a seminar I attended several years ago given by Courtney Price, Director of the Institute of Entrepreneurship and Creativity at Metro College in Denver, CO.

Entrepreneurs frequently delay writing business plans because they are uncertain how to write and prepare the planning documents essential to a successful venture.


A business plan forces you to consider every facet of your proposed business and places funding decisions on paper where they can be evaluated and considered by all involved.


The outline should include: summary and executive overview; concept; management and organization; product/service; production plan; competition; pricing; marketing plan; financial plan; operating and control system; schedule; growth plan and a contingency plan.


The Best news about developing and writing your own business plan: once you have been through the process, additional plans take half of the time to write and you discover you lave learned valuable planning skills that will be critical to your success.
*******

From Marty: I considered doing a business plan as a daunting project for my Corporation & my d/b/a "Lawn Expressions YardCard Business", but I did add things to my business as I went through the process of preparing the Business Plan and found it fun and enlightening. My Business Plan was simple and was only 5 typed pages long, but was acceptable to get a "Line of Credit". If you plan to get Financial help at any time during your business, you WILL need a business plan.

Reference Book : "How to Write a Business Plan" by Mike McKeever. 
 I am sure there is an updated version.
Please leave a comment if this has helped you.

Sincerely,
    Marty Miller  http://www.lawnexpressions.com/   http://www.yardcarddirectory.com/

Monday, June 21, 2010

Starting a Website or Blog

When you start a website you must first make sure that you have a passion, product or service that will be interesting to people. Research the other websites in your area of interest. If you are unsure of what you might want to start as a website, try blogging www.blogger.com  until you decide what you are truly passionate about. You might set up a blogger.com account, which is free. Start blogging about some of your passions; whether it be art, music, health, people or a business you already have or one you wish to start. As you blog, you may find a certain subject, product or service that is really interesting to you or one that you already have that consumers find interesting.

Make a list of domain names that you would like to use. They should be relevant to the subject of your Website. (i.e.) www.yardcarddirectory.com/  refers to a US and Canada Directory for those in the Lawn Display and Yard Card business. You can easily search for domain names by typing in "domain name search" in the search area. You have several options of registering your website name – try for a .com unless you are an organization and then .org would be best. Profits and non Profits typically use.org. 

Once you decide that you are headed in the right direction, then you need to research how to start a website.  An excellent website to view is http://www.2createawebsite.com/  Lisa is very knowledgable in many areas of websites, blogging, U-tube and so much more.
 You may have a hosting company that sets everything up for you, or you may wish to try something like www.snapmonkey.com/ where you can make changes for one price.
Another great learning website is www.visionofsuccess.com/

Questions or comments are always welcome. marty@lawnexpressions.com

Sincerely,

Marty Miller, www.lawnexpressions.com/  or http://www.yardcarddirectory.com/

Monday, June 7, 2010

WEBSITE SPRUCE UP

1. How often do you look at your website?
2. How often do you make changes?
3. Do you check to see what position your website is on the search engines?
4. Do you ask customers how they found you?

These are all very important for your business.  You MUST stay on top of these things and not let your information become outdated.  Your service and pricing should be easy to find.  No one likes to call to find out prices.

Websites should also have your Contact Information displayed on the HOME page or a link to your information. Consumers do not like to have to spend time finding where this information is located.

In the Yard Card & Lawn Display business, your State should be listed on the Home Page.  If someone is looking for a display in a certain State and you only have counties listed on your Home Page, the customer will probably move on to another website. Also if the comsumer types in "Yard Cards, CO" and your State is not listed, your website will not be seen---business lost.

If you are purchasing a product or service on the web be sure that there is an "https" the "s" meaning secure.  The site may also have a "lock' displayed on the website, but still must have the "https".

Spruce up  your website today! This is your main instrument for good advertising.

"You don't get any rewards out of this life unless you make an investment"

Sincerely,

Marty Miller, http://www.lawnexpressions.com/  http://www.yardcarddirectory.com/

Wednesday, May 12, 2010

YARD CARD COMPANY RECOGNITION

How do YOU get noticed on the Internet? With so many websites on so many different subjects and with numerous search terms, it seems an impossible endeavor.


Check common search terms for your industry in the search bar. The Lawn Display industry would have search terms such as: yard cards, lawn displays, yard displays, stork signs, lawn flamingoes —the list goes on. Look up the ones that you think customers use most.  If you have an analytics program it will also give you this information. With Google or Bing, you will find that National Directories come up for most of these terms.

You will find that some Directories are Free to Join, some charge a Fee. What is important is which ones come up for the relevant search terms you think your potential customers use! Even if there is a Fee and the website is reputable, just one rental would pay for Joining that Directory. My experience is that you should be on ALL Directories but definitely on the ones that come up high. The 2 highest Directories are typically (on Google’s 1st page) http://www.flamingoed.com/ and http://www.yardcarddirectory.com/ . Your company should be on both of these Directories and often it will also pull your website up higher in the search engines.

If you want business, you need to pay attention to what is happening in the over-all Industry. Just waiting for rentals or referrals does not work that well.

"Doing business without advertising is like winking at a someone in the dark. YOU know what you are doing, but no one else does." Stewart Britt

Comments ALWAYS welcome!

Marty Miller

Tuesday, May 4, 2010

GRADUATION YARD CARDS

Remember your Graduate with a Large Card in the Yard or Lawn Display on his/her Graduation Day!  If you are having a party it helps those attending find your home.

Your Graduate will be so surprised and pleased with a Grad Display!

Check out companies in your state at www.yardcarddirectory.com/

Marty Miller

Saturday, May 1, 2010

LIFE CAN CHANGE--Accidents Happen

Live Each Day--Accidents Happen

So where have I been since March? Life can change in an instant and mine did. We were in MI on March 25th for a Surprise party for my sister. I got to a relative's home and opened a door that I thought was the bathroom. The door opened in and I had stepped into a stairwell to a basement. My last memory was “Oh my God,what can I hold unto”.
 Family heard what sounded like a 20 lb. sack of potatoes going down the 14 stairs, no utterance from me. They immediately came down to find me knocked out in an increasing pool of blood from a head wound. (As my niece descibed it--A CSI moment).

I was whisked off by ambulance to a great hospital (so thankful for that) where I spent 2 solid weeks, with 10 rib breaks, a shattered left wrist and forearm, head laceration and a dislocated and fractured clavicle. Head was stitched during surgery to operate on wrist/arm. A fixator was put on my wrist with pins down into my wrist.  2nd surgery was a chest tube for fluid in the lung. I had much therapy. You never go to a hospital for rest as someone is checking you every hour or 2, even at night.
Here is the miracle---neither knee replacement was damaged, my neck was not broken and my spinal fusion from my teen years, remained intact.
We remained in MI for 1 month and returned home to CO on 4/21. I was back in hospital here for Vertigo on 4/23-24.

Things can happen in life that change our focus and slow us down—obviously there was no business done on my part, for the month of April. I am starting slowly to get back to business in May. I have one more surgery to remove the fixator and pins from my wrist. I will remain on oxygen for a few weeks--remember this is higher altitude.
Never take Life for Granted! Following are a couple of quotes worth thinking about!
If you have a life changing event, please share it with us!

Being alive is loving being alive!   Judith Alligim
 Things turn out best for the people who make the best of the way things turn out."
Art Linkletter

Your outcome has much to do with your attitude.

Life is made up of many changes; and no state, be it bright or clouded , will always continue. Spurgeon

OK –now it is back to business. Don’t forget those Lawn Displays for Graduation.

Have a Good Spring!

Marty Miller, business owner, author, artist  
http://www.yardcarddirectory.com/   http://www.lawnexpressions.com/

Tuesday, March 23, 2010

Weekly and Daily Goals

WEEKLY and DAILY GOALS:

DAILY GOALS: (Personally, I find these to be the most effective. I also do what I call " Project" lists which are more like Weekly or Monthly Goals)

DO:
*Each morning make a list of things you would like to accomplish that day.
*Put them in order of importance or prioritize
*As you complete a task--cross it off.
*At the end of the day--move the things to the next day's list that have not been done.
*Remember yourself: exercise, meditate, pray, read or just sit down for 10 minutes each day.
*Reward yourself if you have REALLY had a good day
*Pick a certain day of the week to always do the same thing
(ie. office work, make calls, market your business, network, excercise, etc.)

* Mon. mornings is when I to do my weekly goals, I then send notes to friends, family or business associates. 
A personal note, actually sent through the mail, has a bit more meaning to the recipient, so I pick 2 or 3 people to write each Monday.

" Although no one can go back in time and make a brand-new start,
anyone can start from now and make a brand-new ending."
"Strive for Progress, not Perfection."

Be back in April.  Get going on your Goals! Your thoughts and comments are always welcome!

Marty Miller, http://www.yardcarddirectory.com/    http://www.lawnexpressions.com/  

Friday, March 19, 2010

Internet Directories for your Business

Now is the time to start planning your Spring Business Goals.  People are ready to "start fresh" and celebrate life.  For those of us in the Yard Card and Lawn Display business; Spring offers many opportunities.  There are the Stork signs for newborns and Birthdays but also Mother's Day and Graduations

It is time to start marketing and planning for these events.  I recommend sending post cards to current customers or advertising in a small local periodical, such as neighborhood Newspapers.  Also Join all of the available Directories that list Yard Cards.  There are many Free ones--but as is always said "you get what you pay for".
Most of those charging fees such as www.yardcarddirectory.com/ are updating often and keeping the Directory higher on the search engines.  It is a good idea to be on as many Directories as possible & realize that if you pay a fee it will proably pay for itself with the first couple of rentals that come from it.

Even during tough financial times you must invest some money to make money. Business rarely just falls into your lap.  Make some Goals for yourself, your family and your business!  Goals will be the next blog!

"Doing business without advertising is like winking at a someone in the dark. YOU know what you are doing, but no one else does." Stewart Britt

Sincerely, 

Marty Miller 

Tuesday, March 9, 2010

CELL PHONE COURTESY BLOG

"Do you Hear what I Hear?" By Marty Miller

This is from an article I wrote in 2002 that was printed in two business magazines. Because of the length of the article and the change in cell phone activity, I will only summarize and "tone down" some of the contents as cell phone useage is standard communication in 2010.
     Almost everyone has a cell phone these days and I am sure that we have all experienced an uncomfortable feeling when either our cell phone or someone else's goes off at an inappropriate time or place. What prompted me to write the article was during a business meeting with a captivating speaker, the ring of a cell phone could be heard at which time the "thoughts" of the speaker were interrupted, along with much scuffling through purses and briefcases of people trying to find if their phone was the offender. It was embarrassing for ALL of us and very rude to the Speaker.
    I remember a personal situation where I entered a bathroom and someone said "Hi, how are you?" Not seeing anyone right there, I thought out of courtesy I would answer and said "Fine, Thanks" at which time a person in a stall said "Just a moment"---"Lady I'm not talking to you". I was embarrassed, but "who woulda thunk it--in the bathroom stall?"  At that time it seemed unusual, but now it seems to be the norm. Talk about "multi-tasking!"

Places that I find cell phones offensive (remember I am a bit old fashioned)
#1 Church I heard cell phones go off in 2 funerals---not good!
#2 Nice restaurants---people don't go to listen to someone else's loud cell phone conversation--step outside.
#3 Museums, Stores and places of business--unless you are in an aisle by yourself
#4 Sitting at a table with other people-- (ie., meeting, luncheon, out for a meal with friends or others) It looks like those we are with aren't as important as the person on the phone.
#5 DRIVING!  It is scary how many people you see driving with a phone to their ear. 

   There are Always exceptions--if someone is "on call" then they probably need to have their phone on vibrate and leave the area to talk when necessary.  
SAFETY: Lack of courtesy is not the only problem when it comes to cell phone use. Many people give out personal information. In Portland, OR a woman talking over her cell phone while eating in a chain restaurant was talking about her upcoming vacation for the next week. An unscrupulous person nearby overheard the conversation, and followed the woman home. When she left for her vacation he burglarized her home. A neighbor took down the unfamiliar car's license number. The burglar came clean on how he knew she was not at home. Consider the information that others may overhear while we are absorbed in our phone call, giving out addresses, credit card and personal situations.

Communication is certainly not as much "face to face" anymore, but courtesy and safety should still be a consideration for each of us, even with the increasing use of changing technologies.

"Real Integrity is doing the right thing, knowing that nobody's going to know whether you did it or not."

Have a Great week!

Marty Miller , writer, artist, business owner   www.yardcarddirectory.com/
http://www.lawnexpressions.com/



Tuesday, February 23, 2010

ATTITUDE IN LIFE & IN BUSINESS

As mentioned in 2/18 blog  ATTITUDE has much to do with our success in life and business.  We cannot change some of the circumstances, but we can change the way we think about them and how we react.  Just having a good laugh with friends or family can boost your attitude.  Sometimes forcing yourself to smile at others,when you really don't feel like it, can also change your mood. 
                                      "Laughter is an instant vacation".
We are in some difficult times for many and businesses are suffering. Start something new like an Advisory Board 12/31.  Add something to your business that you think will help the business.  Don't wait for things to happen, make them happen!

ATTITUDE by Charles Swindoll ( thought this was a nice piece)
 "The longer I live, the more I realize the impact of attitude on life. Attitude to me is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company....a church...a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past...we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it."

"Your outcome has much to do with your attitude"
                              Please make comments!  See you in March!

Sincerely,

Marty Miller, http://www.lawnexpressions.com/      http://www.yardcarddirectory.com/

Thursday, February 18, 2010

Start a Yard Card Business

Spring is a popular time for Yard Cards & Lawn Displays, particularily in the States that have had snow, cold and storms during the winter months.  People want to do fun, happy things & spring brings out the best in attitudes.  I have found that Mother's Day and Graduation are great times for renting signs and displays.  Even with the tight economy, people want to celebrate.

If you wish to Start a Lawn Display Business, start looking into some of the various ones that are for Sale.  There are companies that provide Kits to make your own signs, ones that are pre-made for you or ones you can design yourself. Make sure you have a Manual to help you get started.  Research different types of displays and businesses before making a decision.
Websites I would recommend are www.entrepreneur.com/bizopportunities/categories/svcyard.html or www.yardcards-business.com/

"When Spring is dancing among the hills, one should not stay in a little dark corner" Kahlil Gibran

Marty Miller, http://www.yardcarddirectory.com/     www.lawnexpressions.com/

Saturday, February 13, 2010

CREATING A NEW WEBSITE

While perusing the internet a few days ago, I came across a website with U-Tube videos and easy to follow instructions on many topics.  Lisa has topics such as; Website Creation Steps, Registering Domains, Adding AdSense, Blogging and several tutorials and U-tube video instructionshttp://www.2createawebsite.com/ is the website and the many topics are listed on the left.  Her videos are fun, informative and very useful for newbies building websites, along with the more experienced webmaster.

Let me know what you think about this recommended website.  I am trying very hard to find things that would be interesting to anyone in business, starting a business or in the targeted Yard Cards and Lawn Display business.

"Hard Work is the Yeast that Raises the Dough."

Sincerely,

Marty Miller, Entrepreneur, Artist, Writer   http://www.yardcarddirectory.com/  http://www.lawnexpressions.com/

Tuesday, January 26, 2010

LAWN DISPLAY COMPANIES UNITE

LAWN DISPLAY COMPANIES UNITE

With 2009 behind us, it is time to start fresh by sharing our ideas, our Accomplishments, Goals and Challenges. * (1/13/10 post) * ( Dated posts relate to the previous subject matter).

We all have thoughts and ideas to share and staying inspired and challenged is part of any business. If you are not in an organization or do not have an Advisory Board *(12/31/09 post) it is imperative that you watch not only the Yard Card and Lawn Display industry and what is current; but you also need to keep a pulse on business in general.

Competition may put fire in your belly, but Collaboration will work far better in business. *(11/14/09 post) Get to know other companies in your area. Let us all collaborate *(11/11/09) by sharing and caring about what others are doing in business and what avenues are being used by the consumer to find those of us in this business, like Directories. *(12/2/09 post) Other Special Occasion companies like Flower Shops, Party Stores & Baby Stores are often willing to refer your business if you can refer them when someone needs their services.

Please Join-in with comments and become a follower of this Blog. You may contribute by emailing us.
Your contribution is appreciated!
     “When you help someone up a hill, you’re that much nearer the top yourself”

Marty Miller, Yard Card Business Owner, Artist & Writer
http://www.lawnexpressions.com/   www.yardcardirectory.com/

Sunday, January 24, 2010

LAWN DISPLAYS---SAY IT WITH A SIGN

SPECIAL OCCASION CARDS for YARDS

It is so much fun for someone to get up in the morning, look out their window and see a large sign in their yard or a grouping of flamingos, hearts, smilies, penguins or other yard decor.  It is also wonderful for a new mom to come home with her newborn to find a Stork in her Yard with her Baby's name and maybe other display items, such as baby bottles.  Some companies add balloons, banners or other baby or celebration items.

There are companies across the United States & Canada who provide this service and deliver and set-up your display either during the late evening or early morning.  To find some of these companies quickly--type in something in the Goggle search box like "Yard Cards" and add the State in which you need delivery.  There are many Directories which list many States and may include Canada.  Think of this Special  Occasion Industry along with flowers, candy and balloons. It provides a unique and special option for consumers.

"The course of human history is determined, not by what happens in the skies, but by what takes place in our hearts" Sir Arthur Keith        Don't forget Valentines Day! 

Thinking about starting a Yard Card Business?  Watch for future posts. See previous posts about "business in general".

Marty Miller  CO
http://www.yardcarddirectory.com/

Monday, January 18, 2010

Yard Card and Lawn Display Company Comments

Card in-the Yard said...



After being in the Yard Card business for over 18 years you would think that we have it all figured out. No.

It's a constant challenge, especially with the state of the economy. Staying focused gets difficult sometimes when times are slow and the weather is so bad.


My strength and motivation comes everyday after morning prayer. Dedicating a few moments to being thankful for the blessings that we do have does wonders.

Dawn Coolahan
http://www.cardintheyard.com/

Dawn is a Member of www.yardcarddirectory.com/

Thursday, January 14, 2010

Yard Card Company Canada

The following is a posting by a Birthday Lawn Card Company in Canada who has been on www.yardcarddirectory.com/  for several years and services Alberta, Edmonton and surrounding areas.

In my opinion life is quality when you take time to worship, take time to spend with your family, take time to work and take time to rest. This to me is a fulfilling life. I believe everyone deserves to have a well balanced and quality life. I wish for everyone to have a quality life for 2010 onwards. Gary with Birthday Lawn Cards.
http://lawn-cards.com/

*****************
On this day our thoughts and prayers go out to the people of Haiti after the devastating earthquake.
Countries all over the world are there to assist, but so much is broken--lives, hearts, families, homes and buildings.  These kind of events leave us feeling helpless.

Even with this harsh, blustery weather that many of the States have endured this past month or more, we are still very fortunate to be where we are.

"The harshest winter finds an invincible summer in us."

Marty Miller     www.lawnexpressions.com/
  Colorado

Wednesday, January 13, 2010

ACCOMPLISHMENTS, CHALLENGES & GOALS IN BUSINESS

The following can help keep you "on task" for 2010 & increase and enhance your business & personal life.
If you are starting an Advisory Board for your business (refer to past post 12/31), each person can prepare this information prior to your Advisory Board Meetings.  If you do not have an Advisory Board, this process is helpful to do weekly and/or monthly to see your business progress.

 ACCOMPLISHMENTS -- Write down your accomplishments for the previous month. ie-rentals, sales, new brochure, a good business contact, whatever you feel made your month better. Brag some!  It can be something that has improved or added to your business or something that has added to your personal life.
CHALLENGES: --write down things that became a challenge for you during your previous month. ie. weather, a difficult customer, something you need help figuring out like a new idea or concept. Maybe ity is problems with children, another business or YOU just not keeping on task. Admit your shortcomings and work on them and share your challenges---others can give you some help & support. You would be amazed at how others will brainstorm for you. That is how www.yardcarddirectory.com was initiated--through advice from my Adivsory Board partners.
GOALS: These should be specific, attainable goals for the upcoming week, month or quarter. It is best if your group can meet once a month.  Again if you are doing this "on your own", designate a particular time to do this weekly and/or monthly to help you assess your business strategies.

Sometimes it is good to also work on personal goals; ie. spend 20 minutes each day with each child individually, spend 30 minutes reading, plan a date with your spouse or friend, etc.

If you are in the Yard Card Business, pay attention to others in your industry.  What are they doing that make them successful?  What can I do to improve my bottom line?  Am I a good business owner?
Do I respond to customers and other business owners' phone calls and emails promptly? 

"Everyone is important and deserves your attention and respect" (author unknown)

The following website has some very good advice for business and on living life.

http://www.spiritualwealth.com/
Comments on these postings are appreciated!

Marty Miller, Business Owner, Artist, Writer

Friday, January 1, 2010

YARD CARDS/LAWN GREETING- 2010

CELEBRATION LAWN DISPLAY BUSINESS 2010

Happy 2010 to all of you! 

We have done a lot of postings on business, in general, since Oct. 2009. 

Today Jan 1st, 2010, I am going to target Yard Card & Lawn Greeting businesses.  It is such a Fun way to celebrate all special occasions.   Lawn Cards, Yard Signs & Inflatables can be rented for New Babies, Adoptions, Birthdays, Graduations, Valentine's Day, Anniversaries, Trade Shows and just about any event you wish to celebrate.

A Yard Card or Lawn Display is such a good way to annouce your special occasion to your friends & neighbors. It is fun to rent for a friend for his/her special birthday or Stork for a new baby.  Many companies have actual character figures, others have sign boards with various critters or smaller items in the yard.  This gives the consumer the choice of a unique way to celebrate an occasion. Most companies deliver at night or early in the morning. The recipients get their memorable yard display when they get up in the morning! 

Since the inception of www.lawnexpressions.com/  in 1990 we have watched people all over the US and Canada start Lawn Greeting businesses.  I enjoy watching other companies grow and love to help & support all companies in this particular industry.

We started www.yardcarddirectory.com/ in 2003 and hope to get many more companies involved in as many on-line Directories as possible. If you are on this Directory you may write posts for this blog, which will help your company's internet visibility.  Most consumers find it easier to find a product or service on the internet than to try to find it in a phonebook.

Hurray for FUN!  Let us flourish in 2010!   Please read some of the postings that might be helpful to you in any business endeavor.  Comments are appreciated!

"You don't get any rewards out of this life unless you make an investment"

Best Regards for a Great Year!

Marty Miller--Business Owner, Artist, Writer