With Fall here and cooler weather starting in many states, it is sometimes difficult to keep up the good attitude. In the Yard Card & Lawn Display business, in many areas of the country, rain and snowstorms are in the near future. It may not seem as fun putting up a Yard Display either early in the morning or late at night, both with more cold and physical discomfort than the rest of the day. It is important to keep in mind how happy the recipient of your display will be when they see your work! A new mother coming home from the hospital with her baby sees the STORK in the yard and it brings her a smile. A person who has a birthday comes out to get their newspaper and sees a "Happy Birthday Sign" knows someone cares!
Attitude is most important. It is more important than circumstances. Each day we have a choice regarding our attitude for the day or the day's work. We cannot change the inevitable, but we can change our attitude towards it. It is a small percentage as to what happens to us in relation to how we view, handle or react to what is happening. Put a smile on your face, meet the day with gratitude and caring and you will be happier doing your job.
If you have ideas regarding the Yard Card Business during the colder months, please share them below in the "comments" section.
FIND a Yard Card or Lawn Display company near you. www.yardcarddirectory.com/
"Cheerfulness is the atmosphere under which all things thrive" Jean Paul Richter
"Wherever you go, no matter what the weather, always bring your own sunshine." ~Anthony J. D'Angelo, The College Blue Book
Enjoy the beauty of the Fall!
Marty Miller http://www.yardcarddirectory.com/ www.lawnexpressions.com/
Monday, October 25, 2010
Tuesday, October 12, 2010
Marketing and Advertisng you Fall Business
ADVERTISING and MARKETING YOUR BUSINESS
Advertising and Marketing are two different ways of promoting your business.
Advertising is things like print media: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising & marketing particularly if you are present at the event "marketing" your product or services.
Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums & Advisory Boards. (another subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.
The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the internet, rather than phone books. The best advise is to try different ways of getting your business noticed.
http://www.lawnexpressions.com/ www.yardcarddirectory.com/
"You are never fully dressed until you wear a smile!"
Have a successful FALL and read some of the previous blogs!
Marty Miller
Advertising and Marketing are two different ways of promoting your business.
Advertising is things like print media: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising & marketing particularly if you are present at the event "marketing" your product or services.
Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums & Advisory Boards. (another subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.
The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the internet, rather than phone books. The best advise is to try different ways of getting your business noticed.
http://www.lawnexpressions.com/ www.yardcarddirectory.com/
"You are never fully dressed until you wear a smile!"
Have a successful FALL and read some of the previous blogs!
Marty Miller
Subscribe to:
Posts (Atom)