History of Yard Cards & Lawn Displays

History of Yard Cards & Lawn Displays

When I started business in 1990 there were just about 3 companies that could be found on the internet for this specialized, social expression industry. The first company that I was aware of was in the mid 1980's and it was a company that was started by 2 MI teachers with signs about 3-4 ft. tall. I found it in a feature article in a small newspaper. I thought "Wow, what a great idea." Then I started seeing a few Stork Sign Rental companies.


Since I had always had an interest in Parties & celebrating people's special events this seemed like something really fun, thus I started working on a business plan. (something we can discuss in future blogs).


I started renting with 5 signs in late 1990 and choose Valentine's Day, 1991 as my roll-out date. I knew I would remember that date and made sure I had some free publicity near Valentine's Day, 1991.


Now in 2009, there are many companies offering diversified options; including large 4-7 ft. signs, banners, A-Frames with messages, yards full of smaller flamingos, buzzards, cows and so many other items referred to as “Props”. This trend has caught on all across the United States and in Canada & the industry is growing.

Most of the companies offer their Rental Signs or Displays in certain areas as they are delivered either late in the evening or early morning for the “wake-up” surprise for the recipient. This type of social expression gives the consumer options to the more traditional flowers, balloons and candy.

The growing number of companies is a testimonial to the popularity of this type of celebration or special event recognition.

My hope, in future blogs, is to provide helpful information to those either in the business or those thinking of starting in this business. I would enjoy this being “interactive” with posts from other companies with ideas, helpful hints, ideas and links that would be helpful.

We will be touching on many other subjects in future blogs.


STAY TUNED!

"Your dreams come true when you act to turn them into realities"

(author unknown)

Marty Miller www.lawnexpressions.com/ www.yardcarddirectory.com/