"The smallest deed
is greater than grandest intention".
Patti Labelle
FEATURES and BENEFITS of your Business
Your potential customers need to know the Features and Benefits of your business. When preparing advertising or marketing materials for your business be sure to stress the Benefits more than the Features.
What is the
difference between Features and Benefits? Features are a description of your
product. Benefits are how it will impact your customer and why they should choose your product or service. Let's pick a couple of products as examples: Yard Cards/ Lawn Displays and
Window Coverings.
YARD DISPLAYS
FEATURES:
5-6 ft. colorful Yard Signs, Personalized message sign, Critters in the yard
like Flamingos, Buzzards, Grad Caps, Smilies and other fun creatures or props.
BENEFITS:
"Make a friend
happy with a unique early morning surprise in the yard", "Let the
whole neighborhood know of your Graduate's Big Day!”,“Surprise a new Mom with a
Stork in the Yard” Announce the New Baby” “Celebrate that BIG birthday with a
Yard Card” "Welcome someone home from the Military". You will make your friend or family smile and afford them recognition by creating a very visual memory. We work with you to make the special occasion one of joy for the recipient with a wonderful Lawn Display. Your Surpise will NEVER be forgotten!
WINDOW COVERINGS
FEATURES:
The blinds are made
of durable wood and come in different sizes and colors. The curtains are made
with quality fabric and you can choose the fabric, the size and the color.
BENEFITS
The blinds will allow you to have sunshine in your home during the day and privacy at night when the blinds are closed. They are easy to open and close and you can choose different styles to meet your needs. Our rpices are competitive and we do our best to meet all ofyour needs.
Drapes or curtains add color and beauty to your room and can complement furniture and accessories in the room. You can decorate around your curtains or blinds or pick your color theme of furniture and then chose your blinds. The fabric helps quiet excess noise in the room.
The point is: People are more interested in the benefit to them and or the recipient than they are hearing about a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people and offering a new type of "social expression"!
This idea can be applied to almost any business. When you describe your business, be sure you are telling the person about what your product will do for them, rather than all of the details regarding your product or service!
The point is: People are more interested in the benefit to them and or the recipient than they are hearing about a long description of your product. In the Celebration Lawn Greetings business, it is all about recognizing people and offering a new type of "social expression"!
This idea can be applied to almost any business. When you describe your business, be sure you are telling the person about what your product will do for them, rather than all of the details regarding your product or service!
"You can’t be a success in any business without believing it
is the greatest business in the world.
You have to put your heart in the business and the business in your
heart." Thomas Watson, Sr
WE LOVE YOUR COMMENTS!
Marty Miller; Entrepreneur, Busines Owner & Coach, Writer & Artist
