If we had no winter, the spring would not be so pleasant; if we did not sometimes taste of adversity, prosperity would not be so welcome. ~Anne Bradstreet
SPRING is the BEST time to promote your business and appreciate your customers. Spring is like a "new awakening". People spend more time outdoors; gardening, watching their children play, their grass become green and flowers blooming.
For us in the Yard Card Business we have Mother's Day, Graduations and Father's Day, along with the usual Baby's births for "Stork Sign" Rentals and Birthday Signs like "Over the Hill, Flamingos, Buzzards and Celebrations Signs. It is a great time to send postcards or Thank-yous to your customers to remind them that you are available to help them with thier very special occasions!
CUSTOMER APPRECIATION
One way to keep customers coming back is good service and appreciating them for using your services. It is wonderful when a customer says to you” I love what you do and you really do a good job.” We all like to feel we are doing a good job. Sometimes, because of night deliveries, we do not get much feedback, so it is nice to give the person who ordered the Lawn Display a courtesy call to see how the recipient enjoyed their special gift.
Some other great ideas we can use for Customer Appreciation are:
* First and foremost –Answer calls and emails promptly!
* Send out Thank You Cards that can be made inexpensively with your company name, phone number, email and website on the cards--as mentioned above.
* For repeat customers or a larger order, add something extra.
(i.e.) I make a certificate for framing or baby book for a Stork that is rented more than 4 days. I use parchment and put it in a plastic sleeve. I also take a free balloon to an older sibling on a baby rental.
* Keep a database of your customers and pick several that have not ordered in awhile and send them postcards.
*Congratulate the new Mom’s or Grandma’s on their baby or grand-baby.
Make sure your calls sound friendly and upbeat. You appreciate your customer!
Spring is nature's way of saying, "Let's party!" ~Robin Williams
Marty Miller, www.lawnexpressions.com/ www.yardcarddirectory.com/
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