LAWN DISPLAY COMPANIES UNITE
With 2009 behind us, it is time to start fresh by sharing our ideas, our Accomplishments, Goals and Challenges. * (1/13/10 post) * ( Dated posts relate to the previous subject matter).
We all have thoughts and ideas to share and staying inspired and challenged is part of any business. If you are not in an organization or do not have an Advisory Board *(12/31/09 post) it is imperative that you watch not only the Yard Card and Lawn Display industry and what is current; but you also need to keep a pulse on business in general.
Competition may put fire in your belly, but Collaboration will work far better in business. *(11/14/09 post) Get to know other companies in your area. Let us all collaborate *(11/11/09) by sharing and caring about what others are doing in business and what avenues are being used by the consumer to find those of us in this business, like Directories. *(12/2/09 post) Other Special Occasion companies like Flower Shops, Party Stores & Baby Stores are often willing to refer your business if you can refer them when someone needs their services.
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Your contribution is appreciated!
“When you help someone up a hill, you’re that much nearer the top yourself”
Marty Miller, Yard Card Business Owner, Artist & Writer
http://www.lawnexpressions.com/ www.yardcardirectory.com/
Showing posts with label Cards for Yards. Show all posts
Showing posts with label Cards for Yards. Show all posts
Tuesday, January 26, 2010
Wednesday, November 11, 2009
COLLABORATION in the Yard Display Industry
COLLABORATION : (To work jointly with others) In most businesses, collaborating is very good. You can share ideas, benefit from each other's knowledge, increase the market knowledge of your product and gain more visibility. Many companies worry too much about having other companies in their area. I always liken it to the city corners that have 3-4 gas stations. Who in town has the most business? The businesses close together, so people have options.
In our particular business of Lawn Greetings; if consumers see a lot of signs or yard displays out there--it starts to imprint the idea in their minds for future celebrations. If people rarely see signs or displays then the concept does not become popular. With several companies in your area that makes each company "work smarter, not harder". We are each advertising for each other with consumer product knowledge just by having people see the idea in a yard. Also our ultimate goal is to service customers wanting this type of celebration recognition in their yard and if we cannot help them out, we can refer them to another company. I would welcome several more companies in my area so that I didn't have to work so hard to get the Yard Card idea known. There is plenty of business for everyone, especially when we all work together to help each other. (I don't mean giving away trade secrets or copyrighted materials--just visibility of the social expressions of signs and displays).
"Life is hard by the yard, but inch by inch, life's a cinch"
NEXT BLOG: COMPETITION Marty Miller http://www.lawnexpressions.com/
http://www.yardcardirectory.com/
In our particular business of Lawn Greetings; if consumers see a lot of signs or yard displays out there--it starts to imprint the idea in their minds for future celebrations. If people rarely see signs or displays then the concept does not become popular. With several companies in your area that makes each company "work smarter, not harder". We are each advertising for each other with consumer product knowledge just by having people see the idea in a yard. Also our ultimate goal is to service customers wanting this type of celebration recognition in their yard and if we cannot help them out, we can refer them to another company. I would welcome several more companies in my area so that I didn't have to work so hard to get the Yard Card idea known. There is plenty of business for everyone, especially when we all work together to help each other. (I don't mean giving away trade secrets or copyrighted materials--just visibility of the social expressions of signs and displays).
"Life is hard by the yard, but inch by inch, life's a cinch"
NEXT BLOG: COMPETITION Marty Miller http://www.lawnexpressions.com/
http://www.yardcardirectory.com/
Wednesday, October 28, 2009
History of Yard Cards & Lawn Displays
History of Yard Cards & Lawn Displays
When I started business in 1990 there were just about 3 companies that could be found on the internet for this specialized, social expression industry. The first company that I was aware of was in the mid 1980's and it was a company that was started by 2 MI teachers with signs about 3-4 ft. tall. I found it in a feature article in a small newspaper. I thought "Wow, what a great idea." Then I started seeing a few Stork Sign Rental companies.
Since I had always had an interest in Parties & celebrating people's special events this seemed like something really fun, thus I started working on a business plan. (something we can discuss in future blogs).
I started renting with 5 signs in late 1990 and choose Valentine's Day, 1991 as my roll-out date. I knew I would remember that date and made sure I had some free publicity near Valentine's Day, 1991.
Now in 2009, there are many companies offering diversified options; including large 4-7 ft. signs, banners, A-Frames with messages, yards full of smaller flamingos, buzzards, cows and so many other items referred to as “Props”. This trend has caught on all across the United States and in Canada & the industry is growing.
Most of the companies offer their Rental Signs or Displays in certain areas as they are delivered either late in the evening or early morning for the “wake-up” surprise for the recipient. This type of social expression gives the consumer options to the more traditional flowers, balloons and candy.
The growing number of companies is a testimonial to the popularity of this type of celebration or special event recognition.
My hope, in future blogs, is to provide helpful information to those either in the business or those thinking of starting in this business. I would enjoy this being “interactive” with posts from other companies with ideas, helpful hints, ideas and links that would be helpful.
We will be touching on many other subjects in future blogs.
STAY TUNED!
"Your dreams come true when you act to turn them into realities"
(author unknown)
When I started business in 1990 there were just about 3 companies that could be found on the internet for this specialized, social expression industry. The first company that I was aware of was in the mid 1980's and it was a company that was started by 2 MI teachers with signs about 3-4 ft. tall. I found it in a feature article in a small newspaper. I thought "Wow, what a great idea." Then I started seeing a few Stork Sign Rental companies.
Since I had always had an interest in Parties & celebrating people's special events this seemed like something really fun, thus I started working on a business plan. (something we can discuss in future blogs).
I started renting with 5 signs in late 1990 and choose Valentine's Day, 1991 as my roll-out date. I knew I would remember that date and made sure I had some free publicity near Valentine's Day, 1991.
Now in 2009, there are many companies offering diversified options; including large 4-7 ft. signs, banners, A-Frames with messages, yards full of smaller flamingos, buzzards, cows and so many other items referred to as “Props”. This trend has caught on all across the United States and in Canada & the industry is growing.
Most of the companies offer their Rental Signs or Displays in certain areas as they are delivered either late in the evening or early morning for the “wake-up” surprise for the recipient. This type of social expression gives the consumer options to the more traditional flowers, balloons and candy.
The growing number of companies is a testimonial to the popularity of this type of celebration or special event recognition.
My hope, in future blogs, is to provide helpful information to those either in the business or those thinking of starting in this business. I would enjoy this being “interactive” with posts from other companies with ideas, helpful hints, ideas and links that would be helpful.
We will be touching on many other subjects in future blogs.
STAY TUNED!
"Your dreams come true when you act to turn them into realities"
(author unknown)
Marty Miller www.lawnexpressions.com/ www.yardcarddirectory.com/
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