It is imperative as a Business Owner that you belong to various Networking Groups. You cannot just pop into a meeting now and then, but you must JOIN the group and get involved while learning about other Businesses while marketing Your product or service. If there are no Business Groups in your area, Start One with a few other business owners that are in various types of businesses. It is amazing what you can learn from other people in business.
NETWORKING:
Since Networking is so important to ANY business, here are a few tips when going to a business meeting, luncheon or just an informal gathering.
Prepared by Marty Miller, past President of 2 large business organizations in the Denver Metro area, who has delivered presentations on this subject.
1. Arrive early--that gives you a chance to move around and talk with several people.
2. ALWAYS ask about the other person and repeat their name back to them such as "Susan, what you do sounds so interesting" It helps you remember the person's name by repeating it & gives a compliment.
3. If there are name tags--wear it on the right, so it seen when shaking hands.
4. Concentrate on one person at a time and wrap up conversation graciously, so you may move on to another.
5. Work on a "tag line" or "memory hook" which tells about your business in the fewest words, but has an impressive impact.
6. Drop a note or postcard to those you have met or make a quick phone call saying how nice it was to meet them.
7. Be consistent about attendance at the organizations you have chosen. Usually people must become well acquainted with you before they are interested in your product or service.
8. Always send Thank You postcards to customers and also to anyone who has given you a referral. Referrals can be thanked by email although receiving actual mail is nice.
In the Yard Card/Lawn Display Business you have less interaction with customers, since most contact is done by phone. However a follow-up phone call, Thank You postcard or spending a few minutes with the customer on the phone is good customer service. This could make the difference in this customer using you for future special occasions.
"Wringing your hands only stops you from rolling up your sleeves". James Rollins
Marty Miller; www.theyardcarddirectory.com/ www.homeandhealthtips.com
Showing posts with label Marketing your Business. Show all posts
Showing posts with label Marketing your Business. Show all posts
Sunday, June 23, 2013
Saturday, July 9, 2011
ADVERTISING & MARKETING your Business
ADVERTISING and MARKETING YOUR BUSINESS
"You can’t be a success in any business without believing it is the greatest business in the world. You have to put your heart in the business and the business in your heart." Thomas Watson, Sr
Summer is a GREAT time to market your business. Advertising and Marketing are two different ways of promoting your business, along with Networking.
Advertising is things like is usually done in: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising and marketing, particularly if you are present at the event "marketing" your product or services.
Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums and Advisory Boards. (small group of business people who share Accomplishmetnsanother subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.
The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the Internet, rather than phone books or print media. However there is still a segment of society that do not use the Internet and rely on Print media.
The best advise is to try different ways of advertising and marketing and find which works best for you and your particular business.
Marty Miller, Business Owner, Entrepreneur http://www.lawnexpressions.com/ www.yardcarddirectory.com/
www.homeandhealthtips.com/
"You are never fully dressed until you wear a smile!"
"You can’t be a success in any business without believing it is the greatest business in the world. You have to put your heart in the business and the business in your heart." Thomas Watson, Sr
Summer is a GREAT time to market your business. Advertising and Marketing are two different ways of promoting your business, along with Networking.
Advertising is things like is usually done in: Newspapers, magazines, television, radio, telephone book or promotionals. Donating a Sign or Display for a large event can be both advertising and marketing, particularly if you are present at the event "marketing" your product or services.
Marketing is usually where YOU are physically present like: LEADS Groups, Chamber of Commerce groups, Local Business Clubs, School or Church clubs, Business forums and Advisory Boards. (small group of business people who share Accomplishmetnsanother subject we will address later). The advantage to MARKETING is that you are socializing and selling yourself along with your product/service. People who Market their product or service will do much better in business. People like to do business with someone they know. You will also get support from others who run small businesses if you are in a business group environment.
The INTERNET is now the BEST way of both advertising and marketing, even though you are not physically present. People want the convenience of getting things instantly, so more consumers use the Internet, rather than phone books or print media. However there is still a segment of society that do not use the Internet and rely on Print media.
The best advise is to try different ways of advertising and marketing and find which works best for you and your particular business.
Marty Miller, Business Owner, Entrepreneur http://www.lawnexpressions.com/ www.yardcarddirectory.com/
www.homeandhealthtips.com/
"You are never fully dressed until you wear a smile!"
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