How do YOU get noticed on the Internet? With so many websites on so many different subjects and with numerous search terms, it seems an impossible endeavor.
Check common search terms for your industry in the search bar. The Lawn Display industry would have search terms such as: yard cards, lawn displays, yard displays, stork signs, lawn flamingoes —the list goes on. Look up the ones that you think customers use most. If you have an analytics program it will also give you this information. With Google or Bing, you will find that National Directories come up for most of these terms.
You will find that some Directories are Free to Join, some charge a Fee. What is important is which ones come up for the relevant search terms you think your potential customers use! Even if there is a Fee and the website is reputable, just one rental would pay for Joining that Directory. My experience is that you should be on ALL Directories but definitely on the ones that come up high. The 2 highest Directories are typically (on Google’s 1st page) http://www.flamingoed.com/ and http://www.yardcarddirectory.com/ . Your company should be on both of these Directories and often it will also pull your website up higher in the search engines.
If you want business, you need to pay attention to what is happening in the over-all Industry. Just waiting for rentals or referrals does not work that well.
"Doing business without advertising is like winking at a someone in the dark. YOU know what you are doing, but no one else does." Stewart Britt
Comments ALWAYS welcome!
Marty Miller
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