Now is the time to start planning your Spring Business Goals. People are ready to "start fresh" and celebrate life. For those of us in the Yard Card and Lawn Display business; Spring offers many opportunities. There are the Stork signs for newborns and Birthdays but also Mother's Day and Graduations.
It is time to start marketing and planning for these events. I recommend sending post cards to current customers or advertising in a small local periodical, such as neighborhood Newspapers. Also Join all of the available Directories that list Yard Cards. There are many Free ones--but as is always said "you get what you pay for".
Most of those charging fees such as www.yardcarddirectory.com/ are updating often and keeping the Directory higher on the search engines. It is a good idea to be on as many Directories as possible & realize that if you pay a fee it will proably pay for itself with the first couple of rentals that come from it.
Even during tough financial times you must invest some money to make money. Business rarely just falls into your lap. Make some Goals for yourself, your family and your business! Goals will be the next blog!
"Doing business without advertising is like winking at a someone in the dark. YOU know what you are doing, but no one else does." Stewart Britt
Sincerely,
Marty Miller
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