Spring is a great time to start a business and to rework and market your business! There seems to be a surge in energy and excitement in the Springtime.
"When Spring is dancing among the hills, one should not stay in a little dark corner"
Kahlil Gibran
A. INTERNET Marketing: First and Foremost make your presence known on the Internet. (More on internet marketing later). Have your website on Directories that reflect the industry that you are in --sometimes if these are high in the search engines it will help your position and people can find you. (ie. Yard Card Industry www.yardcarddirectory.com These Directories are available for many businesses and sometimes will have business Start-Ups if you are searching in your area of interest.
B. START NETWORKING: Since Networking is so important to ANY business, here are a few tips when going to a business meeting, luncheon or just an informal gathering. There are numerous Small Business Organizations in most cities.
1. Arrive early--that gives you a chance to move around and talk with several people.2. ALWAYS ask about the other person and repeat their name back to them such as "Susan, what you do sounds so interesting" It helps you remember the person's name by repeating it & gives a compliment.3. If there are name tags--wear it on the right, so it seen when shaking hands.4. Concentrate on one person at a time and wrap up conversation graciously, so you may move on to another.5. Work on a "tag line" or "memory hook" which tells about your business in the fewest words, but has an impressive impact.6. Drop a note or postcard to those you have met or make a quick phone call saying how nice it was to meet them.7. Be consistent about attendance at the organizations you have chosen. Usually people must become well acquainted with you before they are interested in your product or service.8. Send Thank You postcards to customers and also to anyone who has given you a referral. Referrals can be thanked by email although receiving actual mail is nice these days.
Prepared by Marty Miller, past President of 2 large business organizations in the Denver Metro area, who has delivered presentations on this subject.
"Some people dream about success, and others wake up and do something about it"
HAPPY SPRING! Marty Miller, Former Business Owner, Writer, Blogger, Artist
http://www.homeandhealthtips.com/
